The year 2018 marked a significant turning point in the history of Fendi, a brand synonymous with Italian luxury and innovative design. While the house boasts a rich legacy stretching back to its founding in 1925, 2018 saw a shift in creative direction that captivated the fashion world and continues to shape the brand's identity today. This article will explore the pivotal role played by the designers at Fendi in 2018, focusing on the significant appointment of Kim Jones and its impact on the various facets of the Fendi brand, from its ready-to-wear collections to its accessories and even its lesser-known lines.
The Founder and the Legacy: Understanding Fendi's Roots
Before delving into the specifics of the 2018 design landscape, it's crucial to acknowledge the foundation upon which Fendi was built. Adele Casagrande, the founder, established the brand in Rome in 1925, initially focusing on leather goods and fur. Her entrepreneurial spirit and dedication to quality laid the groundwork for the global empire Fendi would become. The early years saw the development of Fendi's signature craftsmanship, a commitment to exquisite materials, and a keen eye for detail that would distinguish the brand from its competitors. This legacy of meticulous craftsmanship and innovative design continues to underpin every aspect of the Fendi brand, influencing even the modern interpretations overseen by contemporary creative directors. The brand's longevity speaks volumes about its enduring appeal and the strength of its foundational principles. Understanding Adele Casagrande's vision is key to appreciating the evolution of Fendi's design aesthetic throughout its history, including the changes implemented in 2018.
Karl Lagerfeld's Long Reign and the Search for a Successor
For decades, Fendi's design direction was largely defined by the legendary Karl Lagerfeld, who served as creative director for over five decades, from 1965 until his death in 2019. Lagerfeld's tenure was marked by a consistent stream of innovative and iconic designs, cementing Fendi's position as a leading luxury brand. His understanding of the brand's heritage, coupled with his forward-thinking approach, allowed him to seamlessly blend tradition with modernity. He oversaw the expansion of the brand into diverse product categories, including ready-to-wear, accessories, and fragrances, while maintaining the core values of quality and craftsmanship. His influence on Fendi is undeniable and continues to be felt even today.
However, Lagerfeld's passing in 2019 naturally brought about the need for a successor. Even before his death, the brand was already exploring ways to evolve its creative vision, which led to the significant partnership of Kim Jones in 2018. The transition was carefully managed to ensure a smooth handover and the preservation of Fendi’s unique identity.
Kim Jones: A New Era for Fendi
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